The Benefits of an FAQ Page And How to Do It Right

Research shows that 90% of consumers expect you as a brand or organization to offer self-service customer support portal, and 60% of the consumers have a more favorable view of the brand if the self-service offering is mobile-responsive. Additional data shows that 35% of consumers prefer self-service over human contact and that 82% feel call centers are unnecessary and stressful. The importance of having a well-structured FAQ page on your website cannot be overemphasized.